Over the past 5 years a disturbing practice in social marketing has emerged in which users subscribe to a service and buy Twitter followers. This method of deceit is being coined as “phantom followers”.
This scheme has exploded recently on the net giving birth to a whole rash of sites promoting subscribers to get 1000’s followers for sometimes as low as $5.00. The question you may be asking at this point is, “How the heck do they know that?” Well, the method of measurement has been provided by a team of two web developers, a web designer, and as they say, “an account man” from a London based company called “Status People”. The emerging social media company analyzes individual Twitter accounts to see who has bought followers, by deploying an online tool, “fake follower”, the software utilizes an algorithm that searches for inactive or spammed content. Of course I was intrigued and gave the online tool a run for the money , which by the way is free. Fortunately for me, my followers @solargravity are all 100% real with 0% fake accounts. What a relief!
Company Executive Rob Waller recently mentioned, “It had been decided to create the ‘fake follower’ tool after reports that a former Member of Parliament had over 40,000 fake followers.” The fake follower software tool that Status People created, aims to expose the true extent of the problem of phantom Twitter followers.
While the online tool analyzes only the most recent 1,000 followers, Waller is hoping to greatly improve its accuracy in the future.
TOP REASONS PEOPLE CREATE FAKE TWITTER ACCOUNTS
2. Sell you things you don’t want, need or can even comprehend
3. Spam content
4. Get some actual real followers
So what’s wrong with buying followers?
Well, in my opinion it’s deceiving, and secondly, it falls into the range of online fraud. Think about this scenario, what if you bought an item from Amazon.com and it had a product rating of 4 out of 5 stars from a pool of 623 people. Then after buying the product, discovering that the actual number of real reviews were only 120 people and the rest were fake. Umm…I would be rather upset with that to say the least.
In this day and age, your online social status carries as much weight as your “real-life” status. If you are at the point where you need to buy followers, you are either trying to impress your friends or you are trying to spam users pushing your “ring tones” or “get rich quick ebooks”. No matter what, it’s shady and harvesting empty accounts will get you nothing but empty results.
Lady Gaga – 71% fake followers
Barack Obama – 33% fake followers
Rihanna 35% fake followers
Britney Spears 32% fake followers
Nevertheless, I will stick to the traditional method of obtaining new followers which seems to be working for me and that is by earning respect with informative, witty, and sometimes humorous tweets.
Which reminds me…follow my tweets @solargravity so I don’t get tempted to buy some “phantom followers”. I mean seriously $5.00 geez…